The best things to do in Madison, Wisconsin Madison is a booming college town with an upbeat music scene. Since its foundation, Madison has always striven to be unique in every way. There is a wide variety of exciting activities around the clock, such as, Wisconsin Badgers sporting events, opera performances, walking around the beautiful downtown square, and listening to live local bands at your favorite State Street watering hole. Madison is known for its punk rock scene, as well as the many up and coming artists that live there. There are a wide range of venues and restaurants to explore. Madison is considered by many to be the cultural hub of the Upper Midwest, and no matter what your tastes or interests, Madison has something to offer.